A HEALTHY INDULGENCE
We live in a fast-paced world where everything is ready in a click but, is it ethical and pure?
Valuing the goodness of our roots, we are on a fearless journey to offer you locally sourced, handmade, and ethically crafted products that touch many lives.
We are bold in our innovation
Conscious in our mind
Wild at our heart
that keeps us going Without a Break
DNALIFE PVT LTD is born out of friendship, well a strange opening line for a company description but that is the reality.
DNA defines the starting letters of two best friends Divya Bafna and Anusha Reddy, with a common DNA belief to experience and bring forth the uncommon things of life in an ethical manner.
The core structure of the company is to craft alternative food harvests that hold a key proposition of being unique with uncompromised taste yet health friendly.
Our focus is to understand like-minded consumers who believe in procuring products that value integrity, purity, makes a difference to the society and work towards a sustainable environment.
WE ARE HIGH ON QUALITY
ZERO ON FAT
LITE TO BELLY
BAKED GOURMET BRAND
THE BEGINNING OF WITHOUT A BREAK
A STORY OF TWO HYDERABADI GIRLS
Let us tell you a quick story!
Our trip to South Asia paved the way to find a gut-friendly and tasty snack with Tapioca. You ask how? When going to the market to pick up a snack that satisfied our palate and was belly-friendly was tough. Went through a lot of them, but stumbled upon the Tapioca chips which were light and tantalising to the tongue.
Finding the exotic root Tapioca which was also very soothing to the gut got us into the research on the gut-friendly snacks available in India. And you guessed it right! There were none! To add, 70 % of the adults suffered from bowel issues. So why waste money and time on munching useless junk when the answer is right in front of us?
We embarked on our journey with the exotic Tapioca chips in 2021 with four different flavours that very well go with your drinks, dips and sambar rice too(because we are rice eaters right?). Today we are on the milestone of selling more than 75,000 packets and touching 3.5 lakh hearts.
Next step you ask, we have an answer for that too. We are moving on with a “Millet” based snack!!! For the first time in the snacking world, we made the millets “LITE”. Introducing WABS - Air Loops, Where lightness meets irresistible crunch!
Air Loops is our new contribution to revolutionising snacking with loaded protein from Foxtail millets, the airy texture of Tapioca and prebiotic onions. What's even better? It has DESI SEASONING!!!
WABS - Without A Break Snacking is our unwavering aspiration, and we are wholeheartedly dedicated to ceaseless innovation, tirelessly striving to deliver the most exceptional snacking experiences to you!
AT THE HELM
Holds a bachelor’s Degree in Mass communication, and has work experience of almost ten years in branding and advertising. Has collaborated with both new age and traditional brands in terms of marketing and brand strategizing for products ranging from extreme sectors.
Her forte lies in Creative Copy writing and out of box visualisation for the products she works for.
If she is not working she is definitely climbing a mountain or backpacking somewhere surreal and unheard. Loves doing new things and chooses to stay away from the obvious.
Holds a Masters Degree in Development Studies from the London School of Economics. In her previous role, she has worked as a program manager at DLabs, the incubation and acceleration arm of ISB, Hyderabad. She actively managed sector specific acceleration programs supporting early growth stage startups to scale. She takes keen interest in exploring consumer behaviour and questions all things possible!
She enjoys travel, gourmet food, functional training and loves watching grand slam tennis tournaments. And lives by the motto ‘Live and let Live’.