A HEALTHY INDULGENCE
We live in a fast-paced world where everything is ready in a click but, is it ethical and pure?
Valuing the goodness of our roots, we are on a fearless journey to offer you locally sourced, handmade, and ethically crafted products that touch many lives.
We are bold in our innovation
Conscious in our mind
Wild at our heart
that keeps us going Without a Break
DNALIFE PVT LTD is born out of friendship, well a strange opening line for a company description but that is the reality.
DNA defines the starting letters of two best friends Divya Bafna and Anusha Reddy, with a common DNA belief to experience and bring forth the uncommon things of life in an ethical manner.
The core structure of the company is to craft alternative food harvests that hold a key proposition of being unique with uncompromised taste yet health friendly.
Our focus is to understand like-minded consumers who believe in procuring products that value integrity, purity, makes a difference to the society and work towards a sustainable environment.
We are high on quality
Low on volumes
Fast on energy
BORN OUT OF FRIENDSHIP
THE BEGINNING OF WITHOUT A BREAK
A STORY OF TWO HYDERABADI GIRLS
When it’s an endless doing of what you love, it’s an expression of WABS (Without a Break) The WAB life of our journey began when we were in school, best friends with extremely opposite choices but wired with one common interest- To experience the not so obvious things in life.
On our one such trip to South East Asia, we were on a lookout for some exotic local munchies and came across plant-based chips that had super crisp crunch and flavor. We were surprised to find that this superfood plant, Tapioca was abundantly grown in India, in fact the best-graded quality. Yearning for the odd one out we decided to create Tapioca chips with a twist for the Indian market.
AT THE HELM
Holds a bachelor’s Degree in Mass communication, and has work experience of almost ten years in branding and advertising. Has collaborated with both new age and traditional brands in terms of marketing and brand strategizing for products ranging from extreme sectors.
Her forte lies in Creative Copy writing and out of box visualisation for the products she works for.
If she is not working she is definitely climbing a mountain or backpacking somewhere surreal and unheard. Loves doing new things and chooses to stay away from the obvious.
Holds a Masters Degree in Development Studies from the London School of Economics. In her previous role, she has worked as a program manager at DLabs, the incubation and acceleration arm of ISB, Hyderabad. She actively managed sector specific acceleration programs supporting early growth stage startups to scale. She takes keen interest in exploring consumer behaviour and questions all things possible!
She enjoys travel, gourmet food, functional training and loves watching grand slam tennis tournaments. And lives by the motto ‘Live and let Live’.